Creating, Collaborating, and Loving the Process

With 4 years designing digital products, I specialize in crafting mobile and web experiences that deliver measurable business impact. I partner closely with analytics teams to validate design decisions through A/B testing and user behavior insights, translating data into scalable solutions across ecommerce and enterprise platforms. My background in project management and tech sales strengthens my ability to align design strategy with growth objectives in both startup and corporate environments.

Currently contracting at Ulta Beauty, I design for personalization and recommendation features, collaborating cross-functionally with product, data science, and engineering teams to integrate machine learning and AI into engaging, high-impact user experiences.